The lastest news seems to be that the company, Howling Dogs Tours which is owned by Outdoor Adventures, made “considerable” effort to have the dogs adopted but was unsuccessful. The dogs were, apparantly, old and sickly with no prospect of pulling sleds anymore or even running, giving them poor quality of life.
As well, the company contends that while owners gave instructions to euthanize, they didn’t specify the method but believed then-general manager Robert Fawcett had a record of humane, legal euthanizations (is that the noun?), so assumed he would carry out these euthanizations in the same manner.
Robert Fawcett has been fired as vice president of Mush With Pride, an international dogsledders’ organization. That group says it was not contacted by Fawcett regarding potential dog adoptions.
This company is in public relations hell. It will never recover. There is nothing it can do or say that will restore its credibility in Whistler or anywhere. It is, as blogger Justine Sanford says in her blog, this incident is the BP oil spill of the dog sledding world.
That being said, I think it is wise of Outdoor Adventures to give daily updates on its website of any new information that comes to light. It couldn’t possibly respond to all discussions or comments on social media — there are millions. Further, it shouldn’t try to respond as it would look like it was trying to justify its actions. The company must come totally clean with what happened. All information will eventually come to light in the ensuing investigations, so the company should spill now so it doesn’t look like it was hiding any information.