Social Media Release — The Heart Truth

Client Contact:

Heart and Stroke Foundation of Canada
Eileen Melnick McCarthy, Director Communications
613.569.4361 x 318

Agency Contact:

Edelman Vancouver (on behalf of Heart and Stroke Foundation)

Stars wear red to share ‘The Heart Truth’ about women’s heart health

Canadian celebrities to walk Heart Truth Fashion Show runway for Heart and Stroke Foundation

  • For the first time, male Canadian celebrities will join female models on catwalk
  • Heart Truth Fashion Show shines the spotlight on women’s heart health
  • Event: March 24, 2011
  • Fourth annual Heart Truth Fashion Show will see Canadian celebrities modeling one-of-a-kind red dresses by top Canadian fashion designers

PDF of full release

See this photo and more on The Heart Truth Flickr photostream.

Watch our YouTube video here

Go here to download a broadcast-quality public service announcement


About The Heart Truth Fashion Show

About Heart and Stroke Foundation

Approved quotes:

“We know that heart disease and stroke remain the leading cause of death for women in Canada1 – more than all cancers combined,” says Bobbe Wood, CEO of the Heart and Stroke Foundation of Canada. “And this year, we’ve enlisted a few good men to walk our runway, sharing ‘The Heart Truth’ with men across Canada to help protect the lives of women they love.”

“We’re reaching Canadian women with this lifesaving message: it’s time to take charge of your heart health”, says Wood. “Make healthy lifestyle choices, monitor your cholesterol and blood pressure levels, and advocate for the care you need from your doctor. And to Canadian men, we say support the women you love to protect their heart health.”

*Additional quotes available upon request to Edelman.

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3 responses to “Social Media Release — The Heart Truth

  1. Liana

    Hi Victoria,
    Excellent post on your social media release “The Heart Truth”. Your well organized post provided some great health information about Heart disease. The event which was supported by Canadian celebrities along with the models, really helps to making everyone more aware of this disease. This is such a great cause and at the same time showcases the Canadian Designers who create the original red dress designs. Bringing the heart health awareness to women, with a fashion show is a great idea.
    Thought you also may be interested in the following article Rock the Runway, which is also a fashion show with a good cause. The event has managed to raise tens of thousands of dollars for recognized local and international charities such as War Child Canada’s 2011 Afghanistan project. The highlight of the annual event is a fashion show featuring some of Canada’s top designers. The event was supported by Canadian fashion designer Brian Bailey. The following is the link to the article:


    • Hi Liana,
      Thanks for your comment. It seems these charity events that give donors a great night out are a real success, compared with merely asking for donations. I’m wondering if you are involved in the Rock the Runway event somehow?

      • Liana

        Hi Victoria,
        No I am not involved in the Rock the Runway event, however I am interested in the Fashion Industry, and volunteered at the November 2010 Vancouver Fashion Week. Thought the Fashion events for a great cause was very worthwhile!

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