Joe Fresh is a line of clothing designed by Joe Mimran and sold by Loblaws Canada. Since its introduction, the Joe Fresh brand has grown to be sold in about 300 stores across Canada, primarily in Loblaws’s Real Canadian Superstores, where the stylish and affordable clothing for children and adults can be purchased on the weekly grocery shopping outing.
Joe Fresh is gradually rolling out some stand-alone stores, such as a successful location in downtown Vancouver. The chain is now venturing into the formidable New York City market and has been in the news in recent months about this brave venture where other Canadian brands, like Tim Horton’s, have tried before them and failed. No doubt, the brand is utilizing communications strategically and the Canadian brand’s US adventure has received favorable press coverage.
What are people saying about Joe Fresh on Twitter? I looked at the free tracking tool Monitter to see. The process was easy to use and yeilded lots of results very quickly. Here are some of the recent Tweets with a sentiment rating below that I have assigned:
Loving Joe Fresh’s 2011 Runway Presentation. Hurry up Spring. I wanna wear pretty clothes
I don’t understand why we need 9 boxes of white tanktops at joe fresh….
#FF to a great brand that will be coming soon to the US! Love Joe Fresh!!!
Joe Fresh is opening at Heartland!! loves it!!
At Joe Fresh shopping!!! Someone please come get me, I can’t stop! :O lmfao
Ughhh… Why are the models in the Joe Fresh catalogue wearing socks and sandals? #notcute
@rosapark What did you buy? Joe Fresh is actually one of the things I miss most about Canada!
@rosapark Sweet! When I worked from home for a few months, I was addicted to Stephen&Chris – they showcased Joe Fresh clothes all the time!
That’s all the tweets I could see about Joe Fresh. The clothing line comes out with an overall rating of +4, so I would say that’s quite positive for the brand (although socks with sandals? Maybe that should be worth negative 2!).
While the tracking tool was easy to use, I couldn’t go back any further than what appeared on my screen. The last tweet was listed as 15:23, and I assume that was today. So if I wanted to see tweets any older than a few hours, I would need to find a different tool.
Another gripe I have with Monitter is that I had to sort through irrelevant tweets that merely had “joe” and “fresh” in them somewhere. And some of those tweets weren’t very savory, if you know what I mean!